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US-Chinese toy manufacturers to reduce imports - toy manufacturers, reduced import - Toys
According to the United States, "Sing Tao Daily" reported that Thanksgiving Christmas approaching, the U.S. toy market outlook for holiday sales, much less than in previous years. Economic downturn, production costs, dollar depreciation, increasingly stringent regulations. The reason this series are increasingly difficult to make toy business, most of the ethnic Chinese importers here in this year's imports decreased. Los Angeles, a senior ethnic Chinese toy imports
industry Hooser group on October 16 that the haze in the economic environment, customers interested in buying toys more and more light. He said that during last year's Christmas toy sales have been much worse than before, the year is likely to face further deterioration. In addition, many consumers late last year the incident occurred in Chinese toys still lead to heart, particularly in cool toys imported from China.
Another important challenge is the increasingly stringent requirements are, today, tomorrow, meet the standards of toys may not meet the standards. He pointed out that President Bush signed on August 14 this year, the new rules, regulations next year on February 14, the lead content of toys, surface must be less than 600 millionths, but by August 14 next year, the standard not only for the surface, even the materials must also be within compliance. Second, used to soften plastic, phthalates (Phthalates) content must be less than 90 millionths, is very strict standards. In addition, all products need third-party certification, which will further increase costs.
Hooser group said, including himself, have reduced the number of importers of toys imports. Because qualified products will soon become unsatisfactory, the imported products must be disposed of in the short term, or become waste.
Rising raw material and labor costs is another kind of challenge. Recently, the Chinese government substantially strengthen enforcement of labor laws, not only the domestic part of the Large Toys Plants out of business, also contributed to the results of the cost of increased sharply. It importers of toys, no doubt, is worse. Again, the dollar's decline also virtually increase the cost.
Another phenomenon is that large chain stores on the toy market monopoly, resulting in a number of small ethnic Chinese importer difficult to survive. 30 years ago, a person who would like to open a small import shop toy, or a great earnings potential. However, with Wal-Mart (Wal-Mart), Toys R Us (ToyRUs) the rise of chain stores, etc., if an importer can not do business with these stores, it is difficult to foothold in the market.
Toys imported from China although at a perilous, embattled state, but the opportunities are obvious. Chinese toy manufacturers the competitive advantage that other countries can not be replaced. U.S. market is still more than 80% of toys from China.
Hooser group pointed out that the cheap labor is not the main reason. First of all, China is not the cheapest labor in Asia, and China's toy manufacturing industry mainly in the Yangtze River Delta, the coastal cities, labor costs are far higher than the inland cities. Toy manufacturing industry in China's coastal exclusive first shot because of the support of a large number of advanced industrial presence, such as electronic technology. Moreover, the coastal city location to the most rapid and effective goods shipped.
He said that these advantages are not available in other Southeast Asian countries, the Vietnam and other countries can only do stuff like sewing toys, electric toys simply can not afford to set foot in the field.
Talked about the vision of Chinese toys, Hooser group, said: "must be improved in order promising." Quality control, property rights are necessary attention. In addition, many Chinese toy ideas also be improved. For example, Chinese people like to create military weapons like toys, in the Chinese culture, which is praised the way the military heroes. However, toy weapons are not favored in the West, even as a tool to promote violence, prohibited sales.
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